Christian Association
Organizational Identity and Brochure

The Problem
The Christian Association – a progressive community organization at the University of Pennsylvania – did not have a clear "brand" identity that showed the breadth of their work. They had several popular events and programs, but the campus did not connect those programs with the larger organization.

The Solution
We redesigned the Christian Association’s logo to clearly represent their full offering of programs, and to subtly remind their audience of the group’s Christian perspective. The construction of the new brochure showed the connection between the organization, its home (a popular campus sanctuary) and its progressive approach to Christianity. And using the icons from the logo as a touchstone, we designed updateable brochure templates for each of the CA's key programs.

The Results
With easy to use templates and artwork on disc, the Christian Association is now creating their own outreach materials that are professional and on-message. Response has been strong on campus, and involvement with the Association has risen substantially.