Population Action International
Congressional Briefing Packet and CD-Rom

The Problem
With a broad coalition and two year's worth of research on the impacts of the Global Gag Rule on the health of women and children world-wide, Population Action had a huge body of research but no cohesive package to present it to decision-makers.

The Solution
First we crafted an identity that gave a strong message to the entire project. Access Denied: The Impacts of the Global Gag Rule. Then we developed an interactive CD-Rom that showcased a compelling documentary about the Gag Rule, and packaged it in a sophisticated briefing packet that would grab the attention of decision-makers.

The Result
The project has toured conferences and events in Brussels, Addis-Abbaba, Johannesberg and Buenos Aries, drawing calls from local activists for help crafting their own outreach materials. The first run of packets ran out in a month, and Population Action’s International press conference drew media attention worldwide.

Request a CD-Rom: Go to: www.GlobalGagRule.org