Women’s Community Revitalization Project
Presentation Packet, Brochure and Website

The Problem
WCRP, an organization balancing strong community activism with a commitment to high-level investment and real-estate development, needed comprehensive outreach materials that were strong but professional. The organization had no consistency to their materials, and only a small grant earmarked for development of one specific marketing piece.

The Solution
We took the one grant and worked backwards from the budget, customizing a plan to design WCRP the outreach piece the grant funded along with an overall organizational brochure, a new website and a set of flier/fact sheet templates. The look was solid but passionate, showing WCRP as dedicated activists and no-nonsense developers.

The Result
By working backwards from a budget WCRP’s identity is consistent, presenting a strong face for the organization that filters down through all of their programs and to all of their audiences.

Donate to the great work of WCRP, or volunteer: www.WCRPphila.com