Norris Square Civic Association
Organizational Brochure

The Problem
NSCA wanted a brochure to advertise their growing community in Northeast Philadelphia. The brochure needed to entice new residents, but also show long-term neighbors everything that the area offered. With a large Latino population, their piece also had to be in both English and Spanish.

The Solution
We designed a bilingual piece with a unique construction to give it 2 covers. In either language, the audience can enter and read the story the same way.

The Result
The developing community can now show all of the different faces and cultures that make up its rich personality. English and Spanish speakers alike can feel welcomed, and investment and interest in the community has grown in response to the brochure.