Missouri Public Interest Research Group
Campaign Materials

The Problem
MoPIRG was gearing up for a big summer campaign to protect Missouri from the chip mills – a destructive wood processing industry that threatens the environment and economy of the state. They knew their message had to be reasonable and not reactionary to get support of citizens.

The Solution
First, we helped MoPIRG name their campaign. We landed on the name "Save Our Roots" and created materials to match the tone. The campaign conveyed a sense of heritage and appealed to people using a common-sense message. It also captured both an environmental and economic message.

The Result
The campaign resonated with citizens in Missouri. Their first e-mail action alert generated 3 times as many responses and support letters as any before and overwhelming citizen response helped earn passage of the MoPIRG-sponsored protection bill.

Get involved today, at www.mopirg.org.